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Dallas Marshals Team Takes Offensive Lead in Winning New Viewers and Ultimately Fans

DALLAS, TEXAS, UNITED STATES, May 1, 2017 – VIVE Lifestyle Network, the first global ultra high definition (UHD), high dynamic range (HDR), linear television network delivered over the top (OTT) via Internet, has teamed up with Mobile TV Group to broadcast Dallas Marshals Pro Indoor Football games live in UHD HDR to capture new viewers for the burgeoning sports league. The three-way endeavor is targeted toward sports fans with an appetite for free-to-watch premium broadcast events who own the millions of UHD HDR-capable displays yet have scarce access to UHD HDR entertainment.

Playing the integral role of multi-camera production is Denver-based Mobile TV Group (MTVG) whose credits include live HD and 4K production of sporting events, such as the UFC, the Masters, and Notre Dame Football games. MTVG’s 53’ mobile production unit is the first of its kind in the US and houses several 4K cameras, 56 multi-viewers that produce a maximum of 352 images, plus a smattering of other state-of-the-art live production equipment.

Established in 2014, the Dallas Marshals is one of 14 teams in the nation’s largest professional indoor football league, Champions Indoor Football (CIF) League. CIF rules are more or less similar to those of the NFL, but according to Dallas Marshals Founder, Doug Bland, the two things that most differentiate the CIF are that regulation field length is only 50 yards and only 8 players per team can be on the field.

The Marshals’ home is Mesquite Arena in Mesquite, Texas, and its first official season – each comprised of 12 games – was 2016. This season’s record is 4-3. Head Coach, Larry Hendrix, is a seasoned football pro who briefly played for the Indianapolis Colts, as well as wide receiver and defensive back in various indoor football leagues. Former Red Raider wide receiver and Texas Tech Sports Hall of Fame inductee, Rodney Blackshear, is Offensive Coordinator. The Dallas Marshals even has its own cheerleading squad, the Darling Deputies, who won Best Dance Team in the CIF for 2016.

I am thrilled to be part of VIVE’s cutting edge technology, and I feel sports fans across the globe will now be able to see amazing sports content like they have never watched it before in Ultra HD. –Doug Bland, Dallas Marshals Owner

As a complement to the broadcast connection, Doug Bland will leverage his prolific career in sports marketing with companies such as Penske Motorsports and DirtCar for his new role as VIVE Lifestyle Network’s Sports Content Director. Bland’s capacity will include sports content procurement of the live broadcast and archive varieties, as well as fielding, sourcing and managing sponsorship deals. Prospective content and sponsorship partners may contact Doug Bland at doug[dot]bland[at]vive-lifestyle.tv for more information.

About VIVE Lifestyle Network
VIVE is the first ultra high definition [UHD / 4K], high dynamic range [HDR] long-form, 24/7 multi-channel linear TV network and platform as a service for third-party content creators available globally on every screen in every format. The network offers experiential lifestyle television series and programs complemented by relevant opt-in interactive advertising and comprises niche channels in the realms of gastronomy, travel, home & garden, fashion & beauty, health & fitness, music & entertainment, sports, weddings, and indie films.

About Mobile TV Group
The Mobile TV Group operates one of the nation’s largest fleets of mobile production units equipped with state-of-the-art equipment. With an all-high definition fleet of trucks, MTVG provides mobile units for over 4,000 sports and entertainment events each year. The Mobile TV Group adheres to the highest standards of maintenance and service with world-class engineers and support staff.

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